The Social Media Digital Marketing
There are some people in the instant messaging world who make large sums of money, sell e-books and other electronic information products (such as affiliates). There are others that sell online training tools and programs, how to conduct effective webinars, how to use Twitter and social networks correctly... the list continues ...
However, there is a big challenge and one I fought with, which is and what tools do I use for my business Digital Marketing Solutions? What approach? What is best for both the business and my brand as an individual? Here are a few more ... what kind of business do you have, already have a business or are you starting out? Already have products or are you looking to be an affiliate of information products (digital products such as e-books, training programs, etc. that are delivered without human intervention) that sell other people's products?
Do you have a clearly identified niche with a very clear proposal for your potential customers?
We are constantly bombarded with emails about 'the next most amazing thing', 'you really shouldn't miss that this will send your traffic into orbit', 'if you buy an Affiliate tutorial this year, then it should be!' it's no wonder that we... 'Who wants all these things they offer us', they lure us like bees to honey! We would all like things to happen quickly and reports of 20-year-olds making more money per month than many of us see in a year is great bait! Who are these amazing people and what are they doing that I'm not? We have to go see them, don't we? Surely we only need one piece in the puzzle and if we can get that, then we will go for sure ...
We attended the meeting, which is fabulous, we know many new and excellent people, the presenters are amazing. In retrospect, we already knew most things, this is just a slightly different version of how to do things, but there were also some really cool new tips! ... and then we went back to the ranch ... so what? happens next?
Well, I remember when I was at school working on applied math problems. The teacher was explaining how to set the distance a block traveled through the ground having applied a force of so many newtons, with the friction of X and a mass of Y. Well, I understood that ... then came the task ... The question was slightly different, there was a hill involved, it was not the distance that traveled but how long it took to stop ... Now the theory and examples seemed easy ... What cost me was how to adapt the instruction to the new puzzle that was now before me because it was not the same as the example they had shown us!
Digital Marketing, how can we take what others are obviously doing with great success and use this in our business to be as successful as they are? Well, unless we want to do exactly what they're doing, then we can't, there are programs that, if you follow what they say to the letter, will certainly generate similar results ... the problem that I and many like me face is that we can't do what they're doing or want to do, we have our own passions and projects that in some respects might be similar to the examples they've shown us, but ... they're not the same!
In truth, we have all the knowledge that we need only a massive dose of inertia, it is information overload, how can we take all these excellent tools and make them work for our business?
The secret is right under our noses, and we really need to get back to basics... Follow these 7 simple steps below to put your thoughts in order:
1) What are you here for? What is the passion for you in this company?
2) What do your products do for your customers? What's your great promise?
3) How do you plan to deliver what you do?
- Through a website or Blogsite, online catalog or shopping cart
- downloadable
- personally, using online tools, or even visiting the customer
4) Now, where do your customers hang out? Are you a retailer? Company-to-business?
5) How do you plan to collect names and email addresses to talk?
- Do you have a free gift report on your website?
- Do you have a blog site that people can subscribe to?
- a mini eBook that you can download in exchange for your details?
- Will you organize a teleseminar or webinar that you can register to attend?
- Social media? Do you use it? Which one do you use and why?
Facebook, LinkedIn, YouTube, Twitter, business pages
The next step is to enlist the help of a Digital Marketing Solutions provider. These people will help select the most appropriate online services needed to deliver your proposal. They will also be able to provide resources for building the online warranty you will need, and then advise on the best approach to running and maintaining your online marketing department.
However, there is a big challenge and one I fought with, which is and what tools do I use for my business Digital Marketing Solutions? What approach? What is best for both the business and my brand as an individual? Here are a few more ... what kind of business do you have, already have a business or are you starting out? Already have products or are you looking to be an affiliate of information products (digital products such as e-books, training programs, etc. that are delivered without human intervention) that sell other people's products?
Do you have a clearly identified niche with a very clear proposal for your potential customers?
We are constantly bombarded with emails about 'the next most amazing thing', 'you really shouldn't miss that this will send your traffic into orbit', 'if you buy an Affiliate tutorial this year, then it should be!' it's no wonder that we... 'Who wants all these things they offer us', they lure us like bees to honey! We would all like things to happen quickly and reports of 20-year-olds making more money per month than many of us see in a year is great bait! Who are these amazing people and what are they doing that I'm not? We have to go see them, don't we? Surely we only need one piece in the puzzle and if we can get that, then we will go for sure ...
We attended the meeting, which is fabulous, we know many new and excellent people, the presenters are amazing. In retrospect, we already knew most things, this is just a slightly different version of how to do things, but there were also some really cool new tips! ... and then we went back to the ranch ... so what? happens next?
Well, I remember when I was at school working on applied math problems. The teacher was explaining how to set the distance a block traveled through the ground having applied a force of so many newtons, with the friction of X and a mass of Y. Well, I understood that ... then came the task ... The question was slightly different, there was a hill involved, it was not the distance that traveled but how long it took to stop ... Now the theory and examples seemed easy ... What cost me was how to adapt the instruction to the new puzzle that was now before me because it was not the same as the example they had shown us!
Digital Marketing, how can we take what others are obviously doing with great success and use this in our business to be as successful as they are? Well, unless we want to do exactly what they're doing, then we can't, there are programs that, if you follow what they say to the letter, will certainly generate similar results ... the problem that I and many like me face is that we can't do what they're doing or want to do, we have our own passions and projects that in some respects might be similar to the examples they've shown us, but ... they're not the same!
In truth, we have all the knowledge that we need only a massive dose of inertia, it is information overload, how can we take all these excellent tools and make them work for our business?
The secret is right under our noses, and we really need to get back to basics... Follow these 7 simple steps below to put your thoughts in order:
1) What are you here for? What is the passion for you in this company?
2) What do your products do for your customers? What's your great promise?
3) How do you plan to deliver what you do?
- Through a website or Blogsite, online catalog or shopping cart
- downloadable
- personally, using online tools, or even visiting the customer
4) Now, where do your customers hang out? Are you a retailer? Company-to-business?
5) How do you plan to collect names and email addresses to talk?
- Do you have a free gift report on your website?
- Do you have a blog site that people can subscribe to?
- a mini eBook that you can download in exchange for your details?
- Will you organize a teleseminar or webinar that you can register to attend?
- Social media? Do you use it? Which one do you use and why?
Facebook, LinkedIn, YouTube, Twitter, business pages
The next step is to enlist the help of a Digital Marketing Solutions provider. These people will help select the most appropriate online services needed to deliver your proposal. They will also be able to provide resources for building the online warranty you will need, and then advise on the best approach to running and maintaining your online marketing department.
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