Case in Point: Digital Marketing Agencies
The pace at which start-ups are born is best described as furious. Certainly, there are many more market niches to fill than just over a decade ago. People may have realized that giving birth and running a business is much more cost-effective than giving birth and managing a child. Whatever the reason, not only are companies appearing on the market at an astonishing, exponential rate, but the rate of business creation is increasing, exponentially.
The consequences are enormous and competition is tough; For companies whose point of sale is not a unique and novel product, it is important to outsource any work of the Digital Marketing Agency that is not directly related to the manufacture and sale of products/services, since the company needs to concentrate so much energy as possible in whatever brings the money home.
The prevailing mindset is not to spend on something that can be done internally. This is an excellent mindset, assuming you have the levels of labor and skill required to produce something that fits your company's image without taking staff out of anything else. In order to explain this concept and why it can be a great or terrible move for any part, take one of the most underestimated aspects (still!) From a company that the company itself does to reduce costs: its digital presence.
What many of these companies don't realize is that the entire online presence package also involves optimizing any content for search engine results, improving accessibility from mobile and conventional platforms, reaching the customers through social media consistently, ensuring that the website has flawless and much more. If your company does not have the ability to dedicate a complete team to manage online presence (social networks, search engine optimization (SEO), website development and modifications, etc.), it is highly recommended to look for a company that specializes in SEO and website development.
The growth of the Internet and social networks (or any information technology) has happened so fast, is happening even faster and follows an exponential development rate; Many of the people who are comfortable with the world of typewriters and two-ton satellite phones project this growth on a linear scale and do not understand the fact that models and trade rules are changing much quicker than they were when these people began to undertake.
What worked smoothly in 1995 or even in 2005 simply won't work now. In large part, and as far as most of us are concerned, the age of companies that follow a unique and stable business model with very few changes in operation for generations is far behind. As a result, many do not realize that the opportunity cost of trimming corners throughout the online presence package and compromising its quality and the amount of time/money invested in it can be calculated to far exceed the costs of hiring me (therefore to speak) to handle the work for you.
Clearly, for any small business looking to grow, cutting corners (even if contradictory) is a very bad idea. The scope of the opportunity cost mentioned above includes potential sales that may be lost as a result of, but not limited to:
• the large volume of reach and exposure your business can get by being active on Facebook and other social networking sites
• your website is not high enough on Google (due to mishandling SEO services)
• the image quality that your website portrays (or does not portray) potential customers and customers, due to the graphic design "not good enough"
• Keywords and content on your site are not continuously updated to keep up with your activity and that of search engines
It's up to you, as a small business owner but growing to decide: do you want to invest in something like the web presence for your company's well-being, or do you have what it takes to create and (more importantly) follow? above and stay dedicated to your digital image? If you even get a little heated and are thinking about different ways to change your employees' tasks in the office to meet your digital marketing needs, then you should probably stop there and start thinking about how to fund and find a good Digital Marketing Agency whose mercenary services can be enlisted.
The consequences are enormous and competition is tough; For companies whose point of sale is not a unique and novel product, it is important to outsource any work of the Digital Marketing Agency that is not directly related to the manufacture and sale of products/services, since the company needs to concentrate so much energy as possible in whatever brings the money home.
The prevailing mindset is not to spend on something that can be done internally. This is an excellent mindset, assuming you have the levels of labor and skill required to produce something that fits your company's image without taking staff out of anything else. In order to explain this concept and why it can be a great or terrible move for any part, take one of the most underestimated aspects (still!) From a company that the company itself does to reduce costs: its digital presence.
What many of these companies don't realize is that the entire online presence package also involves optimizing any content for search engine results, improving accessibility from mobile and conventional platforms, reaching the customers through social media consistently, ensuring that the website has flawless and much more. If your company does not have the ability to dedicate a complete team to manage online presence (social networks, search engine optimization (SEO), website development and modifications, etc.), it is highly recommended to look for a company that specializes in SEO and website development.
The growth of the Internet and social networks (or any information technology) has happened so fast, is happening even faster and follows an exponential development rate; Many of the people who are comfortable with the world of typewriters and two-ton satellite phones project this growth on a linear scale and do not understand the fact that models and trade rules are changing much quicker than they were when these people began to undertake.
What worked smoothly in 1995 or even in 2005 simply won't work now. In large part, and as far as most of us are concerned, the age of companies that follow a unique and stable business model with very few changes in operation for generations is far behind. As a result, many do not realize that the opportunity cost of trimming corners throughout the online presence package and compromising its quality and the amount of time/money invested in it can be calculated to far exceed the costs of hiring me (therefore to speak) to handle the work for you.
Clearly, for any small business looking to grow, cutting corners (even if contradictory) is a very bad idea. The scope of the opportunity cost mentioned above includes potential sales that may be lost as a result of, but not limited to:
• the large volume of reach and exposure your business can get by being active on Facebook and other social networking sites
• your website is not high enough on Google (due to mishandling SEO services)
• the image quality that your website portrays (or does not portray) potential customers and customers, due to the graphic design "not good enough"
• Keywords and content on your site are not continuously updated to keep up with your activity and that of search engines
It's up to you, as a small business owner but growing to decide: do you want to invest in something like the web presence for your company's well-being, or do you have what it takes to create and (more importantly) follow? above and stay dedicated to your digital image? If you even get a little heated and are thinking about different ways to change your employees' tasks in the office to meet your digital marketing needs, then you should probably stop there and start thinking about how to fund and find a good Digital Marketing Agency whose mercenary services can be enlisted.
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